Tuesday, 24 January 2012
Level 3: 13 marks
http://emilyramsella2.blogspot.com/search?updated-max=2011-04-15T08:43:00-07:00&max-results=7
INTRO TO EVALUATION
4 QUESTIONS
MUST BE A PRESENTATION NOT AN ESSAY
ANALYTICAL & CRITICAL EVALUATION - WHY, NOT JUST WHAT/HOW
BLOG
DIRECTORS COMMENTARY
VIDEO PRESENTATION
PREZI
AS WELL AS UNDERSTANDING OF THE 4 QUESTION AREAS, ALSO BEING ASSESSED IS YOUR:
TECHNICAL SKILLS WITH FORM CHOSEN;
SKILLS USING DIGITAL TECH/NEW MEDIA;
ABILITY TO COMMUNICATE AS STUDENTS OF MEDIA
INCLUDE EVIDENCE FROM YOUR MAIN & ANCILLARY TASKS
YOU MUST COLLECT FEEDBACK FROM YOUR TARGET AUDIENCE & EVIDENCE THIS
LOOK AT EXAMPLES ETC FROM OTHER STUDENTS
HOW DETAILED
WHAT FORM HAVE THEY SELECTED
HOW HAVE THEY PREPARED FOR THE PRESENTATION
HOW DID THEY PRESENT EVIDENCE
KEY STEPS - PREPARE FOR Q1, 2 & 3 - YOU NEED TO GATHER AUDIENCE FEEDBACK
TARGET AUDIENCE
- HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS - 9 frame selection/analysis of your main examples of conventions - use Goodwin as a model but make sure you cover form & genre - video directors commentary with excerpts from videos as cutways/ green screen?
- COMBINATION OF ANCILLARY PRODUCTS - HOW EFFECTIVE? - directors commentary or prezi with voiceover with discussion with the video, digipack, website with examples embedded?
- WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK - prezi with embedded images and video files accompanied by a voiceover?
- NEW MEDIA IN YOUR R&P, PRODUCTION & EVALUATION - blog post or prezi with embedded videos and screen captures, logos, photos of you using the software?
MUST BE A PRESENTATION NOT AN ESSAY
ANALYTICAL & CRITICAL EVALUATION - WHY, NOT JUST WHAT/HOW
BLOG
DIRECTORS COMMENTARY
VIDEO PRESENTATION
PREZI
AS WELL AS UNDERSTANDING OF THE 4 QUESTION AREAS, ALSO BEING ASSESSED IS YOUR:
TECHNICAL SKILLS WITH FORM CHOSEN;
SKILLS USING DIGITAL TECH/NEW MEDIA;
ABILITY TO COMMUNICATE AS STUDENTS OF MEDIA
INCLUDE EVIDENCE FROM YOUR MAIN & ANCILLARY TASKS
YOU MUST COLLECT FEEDBACK FROM YOUR TARGET AUDIENCE & EVIDENCE THIS
LOOK AT EXAMPLES ETC FROM OTHER STUDENTS
HOW DETAILED
WHAT FORM HAVE THEY SELECTED
HOW HAVE THEY PREPARED FOR THE PRESENTATION
HOW DID THEY PRESENT EVIDENCE
KEY STEPS - PREPARE FOR Q1, 2 & 3 - YOU NEED TO GATHER AUDIENCE FEEDBACK
TARGET AUDIENCE
- A2 MEDIA STUDENTS
- AS MEDIA STUDENTS
- MUSIC STUDENTS
- FANS OF THE BAND/ARTISTS
- THE CLIENT
- YOUR SOCIAL NETWORKS THAT FALL IN YOUR AUDIENCE BRACKET
Audience feedback - what to write about/what to do to collect feedback
What do you write about?
Questions to ask
Who is your PRIMARY target audience?
AGE
GENDER
SUBCULTURE
How did you find this out?
SECONDARY AUDIENCE Established unsigned band existing audience of how many people - mass or niche?
Has it met their expectations, what did they feedback?
WHAT HAVE YOU LEARNED FOR Q1 & Q2?
How did you research this?
How did you collect feedback - VIRAL, NEW MEDIA, QUANTITATIVE (likes), QUALITATIVE (comments)?
SOCIAL NETWORKING SITES FB (BANDS WEBSITE)
YOUTUBE
MYSPACE BANDS SITE
FOCUS GROUP
DESIGNING QUESTIONNAIRES
How did you use it?
What could be improved and how?
Present as a Prezi, Directors commentary or blog with video, images
DESIGN & ORGANISE YOUR AUDIENCE FEEDBACK SESSION HERE IS AN EXAMPLE OF WAYS TO COLLECT OPINION & QUANTITATIVE INFO
Questions to ask
Who is your PRIMARY target audience?
AGE
GENDER
SUBCULTURE
How did you find this out?
SECONDARY AUDIENCE Established unsigned band existing audience of how many people - mass or niche?
Has it met their expectations, what did they feedback?
WHAT HAVE YOU LEARNED FOR Q1 & Q2?
How did you research this?
How did you collect feedback - VIRAL, NEW MEDIA, QUANTITATIVE (likes), QUALITATIVE (comments)?
SOCIAL NETWORKING SITES FB (BANDS WEBSITE)
YOUTUBE
MYSPACE BANDS SITE
FOCUS GROUP
DESIGNING QUESTIONNAIRES
How did you use it?
What could be improved and how?
Present as a Prezi, Directors commentary or blog with video, images
DESIGN & ORGANISE YOUR AUDIENCE FEEDBACK SESSION HERE IS AN EXAMPLE OF WAYS TO COLLECT OPINION & QUANTITATIVE INFO
Question 1 - Genre Conventions
What are the generic conventions of ... Dubstep & Grime?
- Where would it be filmed - locations?
- What type of narrative would be suitable - characters, story, themes, scenes?
- What Genre conventions have you used in the MES?
- How are they lit?
- How have you represented the correct Image, iconography?
- Instruments/dancers/costume?
- What visual style (effects, colours)
- What choice of actors - how would they be represented?
- What type of performance, confident?
Evaluate: Consider how your video meets the conventions of your musical Genre, do they develop them, challenge them or follow them? For what purpose/effect?
Question 1- Form conventions of Music Video
- Editing reflects the pace/structural changes of the track (Music > Visuals)
- Variety of angles and shot types
- Can be performance, narrative and/or conceptual
- Relationship between the Visuals and the music/lyrics
- Dominance of CUs
- Location & costume changes/ not following continuity
- Beat edits to the tempo of the song
- Features the artist within the music video as a performer, cameo or character
- Convincing performance shot from multiple angles and shot types
- Performance has direct address to the camera
- Performance synching (Lip, Instrument) - Simulacrum (simulation of the 'real' performance, 'real' performer)
How does 'No Surprises' Play or Challenge these conventions?
Radiohead - If you break the rules - how does this sell the artist?
Monday, 9 January 2012
Friday, 6 January 2012
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