Question 4

http://www.youtube.com/watch?v=v_XaIxmY6aY

http://www.youtube.com/watch?v=uuSoXCcL5sU

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New Info

Group 1: Philosophise: Intertextuality = Creativity – Why?

Create Meaning

Analyse your "References & Influences" posts

Group 2: Philosophise: Technology = Creativity – Why?

Create Meaning

Look at your plans for your digipacks & your animatic then look at your screen captures – how has it changed for the better?

Why?

Feedback – Thoughts, Why this question?

Create Meaning

Look at examples of how to present what to say – L2,3,4

Using Mark Scheme

What differences – very very quick – only 5 mins per.

Feedback – Mind Map

What to cover: 
The Use of media technology & Role of (Creativity) - technology 
Where to collect evidence (images for your presentation)

Research & Planning
Intertextuality references & influences/analysis of
Online examples of products & campaign
Identifying the audience size subculture
Animatic & presenting your portfolio for feedback

Construction
Screen captures/recordings
Editing the music video
Shooting
Digital photos & manipulation
Getting fonts & textures
Building website

Evaluation
Collecting audience feedback
Presenting evaluation

Critically evaluate how you have used and the impact on the success of your creative products
 

Level 4 Last year examples & grade breakdown

Yvonne & Kirsten Jack & Jodie
question 1
question 2
question 3
question 4 Click here


Lauren & Jodie (notes & final)
Question 1
 
Question 2
Question 3
Question 4

How to write Q3

What have you learned from your audience feedback?

Are they the right audience? - if you are breaking out of the bands established fan base what other questions could you identify - make this point in your evaluation. Age, Gender, Subculture ('scene'), Music preference?

You need to show your video to the group and record the audience feedback.
You also need to put it on a social networking site and encourage others to comment on it.
Some suggestions:

In what ways is the music video convincing, is it watchable?
Is the performance sell the band to you, do they come across as an actual group/artist?
How well edited - lip synching, repetitious, enough variety of footage, 
MES - do the actors perform well, do they look right, are they styled like they are 'on stage', are locations convincing - 'expensive'?
How well shot - look attractive, composed well, suitable camerawork, 'expensive', variety of angles and shot types, quality of the image (grainy etc), well lit, any memorable frames?
Does it meet the genre expectations - can you tell what genre it is?
Do you understand the narrative?
How professional does the campaign look?
What improvements could be made?


Evaluate what you have learned about the success and effectiveness of your work, quotes, statistics etc are useful

How to write Q2

Evaluate:

How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?

• Image of the band - focused/sold on?
• Logos & Fonts
• Recognisable as the appropriate Genre(s)
• Attracts/communicates with the same and correct targeted Audience
• Colour Scheme
• Style and Design (ie surreal, minimalist, cubist, gothic?)

Finally - how effectively does the campaign sell the artist/song/album to the audience? Is it convincing in its job, any improvements? Have you constructed a suitable Brand Identity for them that will sell - audience feedback?

How to present - its a comparison so you need to see the comparison of the 3 products?

Voiceover makes it difficult to pick out key points - how can you anchor this?

Umms, aahs...sounds scripted?

A talking head to make it watchable? Screen within screen?

Q1, 2 & 4 Evaluation due this Friday

As there is no record of your attendance despite the instructions on the blog and the message left for you on the wipeboard, I have marked all yr13 absent from class for Thursday & Friday

It is my expectation that you can account for the 3 hours work in class-time last week plus additional H/W time on your evaluations - I will be expecting to see by Friday:

• your question Q1, 2 & 4 presentation completed to an acceptable standard

The feedback on this will be included on your Modular Reports and reflected in your comments

How to write about using, challenging or developing conventions for Q1:
Use Goodwin as a model for your structure below are some aspects to consider when looking for examples - try to find examples from your research (blogs) where you can compare your work to:
Music Video conventions
Genre

How to write Q2
Music Video combine with Ancillary - Brand Identity

How to write Q3
Learned from Audience feedback

Level 2: 10

http://hannahstronga2media.blogspot.com/2011/03/coursework-evaluation-question-2.html

Level 4: 20 marks

http://seansomala2.blogspot.com/search/label/Evaluation

Level 3: 13 marks

http://emilyramsella2.blogspot.com/search?updated-max=2011-04-15T08:43:00-07:00&max-results=7

INTRO TO EVALUATION

4 QUESTIONS

1. HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS - 9 frame selection/analysis of your main examples of conventions - use Goodwin as a model but make sure you cover form & genre - video directors commentary with excerpts from videos as cutways/ green screen?
2. COMBINATION OF ANCILLARY PRODUCTS - HOW EFFECTIVE? - directors commentary or prezi with voiceover with discussion with the video, digipack, website with examples embedded?
3. WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK - prezi with embedded images and video files accompanied by a voiceover?
4. NEW MEDIA IN YOUR R&P, PRODUCTION & EVALUATION - blog post or prezi with embedded videos and screen captures, logos, photos of you using the software?

MUST BE A PRESENTATION NOT AN ESSAY

ANALYTICAL & CRITICAL EVALUATION - WHY, NOT JUST WHAT/HOW

BLOG
DIRECTORS COMMENTARY
VIDEO PRESENTATION
PREZI


AS WELL AS UNDERSTANDING OF THE 4 QUESTION AREAS, ALSO BEING ASSESSED IS YOUR:

TECHNICAL SKILLS WITH FORM CHOSEN;
SKILLS USING DIGITAL TECH/NEW MEDIA;
ABILITY TO COMMUNICATE AS STUDENTS OF MEDIA

INCLUDE EVIDENCE FROM YOUR MAIN & ANCILLARY TASKS
YOU MUST COLLECT FEEDBACK FROM YOUR TARGET AUDIENCE & EVIDENCE THIS

LOOK AT EXAMPLES ETC FROM OTHER STUDENTS

HOW DETAILED
WHAT FORM HAVE THEY SELECTED
HOW HAVE THEY PREPARED FOR THE PRESENTATION
HOW DID THEY PRESENT EVIDENCE

KEY STEPS - PREPARE FOR Q1, 2 & 3 - YOU NEED TO GATHER AUDIENCE FEEDBACK

TARGET AUDIENCE

• A2 MEDIA STUDENTS
• AS MEDIA STUDENTS
• MUSIC STUDENTS
• FANS OF THE BAND/ARTISTS
• THE CLIENT
• YOUR SOCIAL NETWORKS THAT FALL IN YOUR AUDIENCE BRACKET

Audience feedback - what to write about/what to do to collect feedback

What do you write about?

Questions to ask

Who is your PRIMARY target audience?
AGE
GENDER
SUBCULTURE

How did you find this out?

SECONDARY AUDIENCE Established unsigned band existing audience of how many people - mass or niche?

Has it met their expectations, what did they feedback?

WHAT HAVE YOU LEARNED FOR Q1 & Q2?

How did you research this?

How did you collect feedback - VIRAL, NEW MEDIA, QUANTITATIVE (likes), QUALITATIVE (comments)?
SOCIAL NETWORKING SITES FB (BANDS WEBSITE)
YOUTUBE
MYSPACE BANDS SITE
FOCUS GROUP
DESIGNING QUESTIONNAIRES

How did you use it?

What could be improved and how?

Present as a Prezi, Directors commentary or blog with video, images

DESIGN & ORGANISE YOUR AUDIENCE FEEDBACK SESSION HERE IS AN EXAMPLE  OF WAYS TO COLLECT OPINION & QUANTITATIVE INFO

Question 1 - Genre Conventions

What are the generic conventions of ... Dubstep & Grime?

• Where would it be filmed - locations?
• What type of narrative would be suitable - characters, story, themes, scenes?
• What Genre conventions have you used in the MES?
• How are they lit?
• How have you represented the correct Image, iconography?
• Instruments/dancers/costume?
• What visual style (effects, colours)
• What choice of actors - how would they be represented?
• What type of performance, confident?

Evaluate: Consider how your video meets the conventions of your musical Genre, do they develop them, challenge them or follow them? For what purpose/effect?

Question 1- Form conventions of Music Video

• Editing reflects the pace/structural changes of the track (Music > Visuals)
• Variety of angles and shot types
• Can be performance, narrative and/or conceptual
• Relationship between the Visuals and the music/lyrics 
• Dominance of CUs
• Location & costume changes/ not following continuity
• Beat edits to the tempo of the song
• Features the artist within the music video as a performer, cameo or character
• Convincing performance shot from multiple angles and shot types
• Performance has direct address to the camera
• Performance synching (Lip, Instrument) - Simulacrum (simulation of the 'real' performance, 'real' performer)

How does 'No Surprises' Play or Challenge these conventions?

Justify: What was the purpose of following these conventions? What effect was intended?

Radiohead - If you break the rules - how does this sell the artist?

evaluation by prezi

http://prezi.com/trtpb8skwdc6/evaluation/

MARKING CRITERIA FOR EVALUATION

Xmas Homework - Audience Feedback & Evaluation Prep

Homework xmas break - evaluation & audience feedback

Hi All
We are entering the final stage of the coursework which is the evaluation. You have 4 questions which must finally be presented as a digital media format (ie not an essay)

We are changing to a new blog for the evaluation: http://leighmediaa2eval.blogspot.com - there is a link on the right

This task to begin with is individual but you will work in teams to finally present these.

Before you leave for the holidays:
1. Export your video and post to youtube/then to your blog

2. Upload you Digipak & Website images to your blog

Then over xmas
3. Collect audience feedback using social networking sites

4. On your Individual Blog, add a post of preliminary answers for each of the evaluation questions - look over the previous year' students examples for guidance (click on the links to see Sean's grade A example)

5. Look over the mark scheme (following post on the blog)  - why did he get L4?

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

Present this with a 9 frame analysis 

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Include visuals (print screens etc)

 

Evaluation Question 3 

What have you learned from your audience feedback?

Include print screen evidence of comments from Facebook - Youtube - Myspace & The bands website feedback

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation?Include images from your work in development on your blog to back up your comments

Please be ready to present these when we return in January

Merry Xmas & well done!

Mr.B

EVALUATION CRITERIA

understanding of the forms and conventions used in the productions
understanding of the role and use of new media in various stages of the production.
understanding of the combination of main product and ancillary texts.
understanding of the significance of audience feedback.
skill in choice of form in which to present the evaluation.
ability to communicate. 
use of digital technology or ICT in the evaluation.

Main Task Subsidiary Task

  

Level One               0 – 14             marks 0 – 3 marks

Level Two             15 – 23             marks 4 – 6 marks

Level Three           24 – 31             marks 7 – 8 marks

Level Four            32 – 40             marks 9 – 10 marks

Exam board suggestions for how to present your evaluation

Exam Board Suggestions for answering your evaluation

The questions that must be addressed in the evaluation are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Directors Commentary video with your production clips either challenged or conformed to the genre (style/type) of music video you were making.

2) How effective is the combination of your main product and ancillary texts?

Write up a script and record a voice over for your music video. Talk about how you kept parity across the 3 products,(how they all looked like they came from the same production). Talk about the film, digipak and advert for the digipak.

3) What have you learned from your audience feedback?

Discuss audience feedback. Try to be creative. Possible approaches could be a combination of

·       Filmed interviews where you discuss your product with people a group of people who have viewed your film.

·       Feedback from the public screening, questionnaires and graphs.

·       A write up of your response to feedback comments on your blog about your film.  

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Discuss in detail all the technology you used in the research, planning, construction and evaluation phases of your coursework film. This would include the following:

Blogger

Adobe Photoshop

Adobe Premiere Pro

Adobe After Effects

Cameras used

YouTube