What have you learned from your audience feedback?
Are they the right audience? - if you are breaking out of the bands established fan base what other questions could you identify - make this point in your evaluation. Age, Gender, Subculture ('scene'), Music preference?
You need to show your video to the group and record the audience feedback.
You also need to put it on a social networking site and encourage others to comment on it.
Some suggestions:
In what ways is the music video convincing, is it watchable?
Is the performance sell the band to you, do they come across as an actual group/artist?
How well edited - lip synching, repetitious, enough variety of footage,
MES - do the actors perform well, do they look right, are they styled like they are 'on stage', are locations convincing - 'expensive'?
How well shot - look attractive, composed well, suitable camerawork, 'expensive', variety of angles and shot types, quality of the image (grainy etc), well lit, any memorable frames?
Does it meet the genre expectations - can you tell what genre it is?
Do you understand the narrative?
How professional does the campaign look?
What improvements could be made?
Evaluate what you have learned about the success and effectiveness of your work, quotes, statistics etc are useful
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