How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?
- Image of the band - focused/sold on?
- Logos & Fonts
- Recognisable as the appropriate Genre(s)
- Attracts/communicates with the same and correct targeted Audience
- Colour Scheme
- Style and Design (ie surreal, minimalist, cubist, gothic?)
Finally - how effectively does the campaign sell the artist/song/album to the audience? Is it convincing in its job, any improvements? Have you constructed a suitable Brand Identity for them that will sell - audience feedback?
How to present - its a comparison so you need to see the comparison of the 3 products?
Voiceover makes it difficult to pick out key points - how can you anchor this?
Umms, aahs...sounds scripted?
A talking head to make it watchable? Screen within screen?
How to present - its a comparison so you need to see the comparison of the 3 products?
Voiceover makes it difficult to pick out key points - how can you anchor this?
Umms, aahs...sounds scripted?
A talking head to make it watchable? Screen within screen?
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