Question 1- Form conventions of Music Video

• Editing reflects the pace/structural changes of the track (Music > Visuals)
• Variety of angles and shot types
• Can be performance, narrative and/or conceptual
• Relationship between the Visuals and the music/lyrics 
• Dominance of CUs
• Location & costume changes/ not following continuity
• Beat edits to the tempo of the song
• Features the artist within the music video as a performer, cameo or character
• Convincing performance shot from multiple angles and shot types
• Performance has direct address to the camera
• Performance synching (Lip, Instrument) - Simulacrum (simulation of the 'real' performance, 'real' performer)

How does 'No Surprises' Play or Challenge these conventions?

Justify: What was the purpose of following these conventions? What effect was intended?

Radiohead - If you break the rules - how does this sell the artist?