Question 4

http://www.youtube.com/watch?v=v_XaIxmY6aY

http://www.youtube.com/watch?v=uuSoXCcL5sU

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Group 1: Philosophise: Intertextuality = Creativity – Why?

Create Meaning

Analyse your "References & Influences" posts

Group 2: Philosophise: Technology = Creativity – Why?

Create Meaning

Look at your plans for your digipacks & your animatic then look at your screen captures – how has it changed for the better?

Why?

Feedback – Thoughts, Why this question?

Create Meaning

Look at examples of how to present what to say – L2,3,4

Using Mark Scheme

What differences – very very quick – only 5 mins per.

Feedback – Mind Map

What to cover: 
The Use of media technology & Role of (Creativity) - technology 
Where to collect evidence (images for your presentation)

Research & Planning
Intertextuality references & influences/analysis of
Online examples of products & campaign
Identifying the audience size subculture
Animatic & presenting your portfolio for feedback

Construction
Screen captures/recordings
Editing the music video
Shooting
Digital photos & manipulation
Getting fonts & textures
Building website

Evaluation
Collecting audience feedback
Presenting evaluation

Critically evaluate how you have used and the impact on the success of your creative products
 

Level 4 Last year examples & grade breakdown

Yvonne & Kirsten Jack & Jodie
question 1
question 2
question 3
question 4 Click here


Lauren & Jodie (notes & final)
Question 1
 
Question 2
Question 3
Question 4

How to write Q3

What have you learned from your audience feedback?

Are they the right audience? - if you are breaking out of the bands established fan base what other questions could you identify - make this point in your evaluation. Age, Gender, Subculture ('scene'), Music preference?

You need to show your video to the group and record the audience feedback.
You also need to put it on a social networking site and encourage others to comment on it.
Some suggestions:

In what ways is the music video convincing, is it watchable?
Is the performance sell the band to you, do they come across as an actual group/artist?
How well edited - lip synching, repetitious, enough variety of footage, 
MES - do the actors perform well, do they look right, are they styled like they are 'on stage', are locations convincing - 'expensive'?
How well shot - look attractive, composed well, suitable camerawork, 'expensive', variety of angles and shot types, quality of the image (grainy etc), well lit, any memorable frames?
Does it meet the genre expectations - can you tell what genre it is?
Do you understand the narrative?
How professional does the campaign look?
What improvements could be made?


Evaluate what you have learned about the success and effectiveness of your work, quotes, statistics etc are useful

How to write Q2

Evaluate:

How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?

• Image of the band - focused/sold on?
• Logos & Fonts
• Recognisable as the appropriate Genre(s)
• Attracts/communicates with the same and correct targeted Audience
• Colour Scheme
• Style and Design (ie surreal, minimalist, cubist, gothic?)

Finally - how effectively does the campaign sell the artist/song/album to the audience? Is it convincing in its job, any improvements? Have you constructed a suitable Brand Identity for them that will sell - audience feedback?

How to present - its a comparison so you need to see the comparison of the 3 products?

Voiceover makes it difficult to pick out key points - how can you anchor this?

Umms, aahs...sounds scripted?

A talking head to make it watchable? Screen within screen?

Q1, 2 & 4 Evaluation due this Friday

As there is no record of your attendance despite the instructions on the blog and the message left for you on the wipeboard, I have marked all yr13 absent from class for Thursday & Friday

It is my expectation that you can account for the 3 hours work in class-time last week plus additional H/W time on your evaluations - I will be expecting to see by Friday:

• your question Q1, 2 & 4 presentation completed to an acceptable standard

The feedback on this will be included on your Modular Reports and reflected in your comments

How to write about using, challenging or developing conventions for Q1:
Use Goodwin as a model for your structure below are some aspects to consider when looking for examples - try to find examples from your research (blogs) where you can compare your work to:
Music Video conventions
Genre

How to write Q2
Music Video combine with Ancillary - Brand Identity

How to write Q3
Learned from Audience feedback

Level 2: 10

http://hannahstronga2media.blogspot.com/2011/03/coursework-evaluation-question-2.html

Level 4: 20 marks

http://seansomala2.blogspot.com/search/label/Evaluation