How to write Q3

What have you learned from your audience feedback?

Are they the right audience? - if you are breaking out of the bands established fan base what other questions could you identify - make this point in your evaluation. Age, Gender, Subculture ('scene'), Music preference?

You need to show your video to the group and record the audience feedback.
You also need to put it on a social networking site and encourage others to comment on it.
Some suggestions:

In what ways is the music video convincing, is it watchable?
Is the performance sell the band to you, do they come across as an actual group/artist?
How well edited - lip synching, repetitious, enough variety of footage, 
MES - do the actors perform well, do they look right, are they styled like they are 'on stage', are locations convincing - 'expensive'?
How well shot - look attractive, composed well, suitable camerawork, 'expensive', variety of angles and shot types, quality of the image (grainy etc), well lit, any memorable frames?
Does it meet the genre expectations - can you tell what genre it is?
Do you understand the narrative?
How professional does the campaign look?
What improvements could be made?


Evaluate what you have learned about the success and effectiveness of your work, quotes, statistics etc are useful

How to write Q2

Evaluate:

How successful have you been in the quality of the Brand Identity across the 3 forms?
How well does the campaign promote the album release through the music video, website and digipak as 1 campaign?
How successfully have you constructed a consistent Brand Identity?

• Image of the band - focused/sold on?
• Logos & Fonts
• Recognisable as the appropriate Genre(s)
• Attracts/communicates with the same and correct targeted Audience
• Colour Scheme
• Style and Design (ie surreal, minimalist, cubist, gothic?)

Finally - how effectively does the campaign sell the artist/song/album to the audience? Is it convincing in its job, any improvements? Have you constructed a suitable Brand Identity for them that will sell - audience feedback?

How to present - its a comparison so you need to see the comparison of the 3 products?

Voiceover makes it difficult to pick out key points - how can you anchor this?

Umms, aahs...sounds scripted?

A talking head to make it watchable? Screen within screen?

Q1, 2 & 4 Evaluation due this Friday

As there is no record of your attendance despite the instructions on the blog and the message left for you on the wipeboard, I have marked all yr13 absent from class for Thursday & Friday

It is my expectation that you can account for the 3 hours work in class-time last week plus additional H/W time on your evaluations - I will be expecting to see by Friday:

• your question Q1, 2 & 4 presentation completed to an acceptable standard

The feedback on this will be included on your Modular Reports and reflected in your comments

How to write about using, challenging or developing conventions for Q1:
Use Goodwin as a model for your structure below are some aspects to consider when looking for examples - try to find examples from your research (blogs) where you can compare your work to:
Music Video conventions
Genre

How to write Q2
Music Video combine with Ancillary - Brand Identity

How to write Q3
Learned from Audience feedback

Level 2: 10

http://hannahstronga2media.blogspot.com/2011/03/coursework-evaluation-question-2.html

Level 4: 20 marks

http://seansomala2.blogspot.com/search/label/Evaluation

Level 3: 13 marks

http://emilyramsella2.blogspot.com/search?updated-max=2011-04-15T08:43:00-07:00&max-results=7

INTRO TO EVALUATION

4 QUESTIONS

1. HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS - 9 frame selection/analysis of your main examples of conventions - use Goodwin as a model but make sure you cover form & genre - video directors commentary with excerpts from videos as cutways/ green screen?
2. COMBINATION OF ANCILLARY PRODUCTS - HOW EFFECTIVE? - directors commentary or prezi with voiceover with discussion with the video, digipack, website with examples embedded?
3. WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK - prezi with embedded images and video files accompanied by a voiceover?
4. NEW MEDIA IN YOUR R&P, PRODUCTION & EVALUATION - blog post or prezi with embedded videos and screen captures, logos, photos of you using the software?

MUST BE A PRESENTATION NOT AN ESSAY

ANALYTICAL & CRITICAL EVALUATION - WHY, NOT JUST WHAT/HOW

BLOG
DIRECTORS COMMENTARY
VIDEO PRESENTATION
PREZI


AS WELL AS UNDERSTANDING OF THE 4 QUESTION AREAS, ALSO BEING ASSESSED IS YOUR:

TECHNICAL SKILLS WITH FORM CHOSEN;
SKILLS USING DIGITAL TECH/NEW MEDIA;
ABILITY TO COMMUNICATE AS STUDENTS OF MEDIA

INCLUDE EVIDENCE FROM YOUR MAIN & ANCILLARY TASKS
YOU MUST COLLECT FEEDBACK FROM YOUR TARGET AUDIENCE & EVIDENCE THIS

LOOK AT EXAMPLES ETC FROM OTHER STUDENTS

HOW DETAILED
WHAT FORM HAVE THEY SELECTED
HOW HAVE THEY PREPARED FOR THE PRESENTATION
HOW DID THEY PRESENT EVIDENCE

KEY STEPS - PREPARE FOR Q1, 2 & 3 - YOU NEED TO GATHER AUDIENCE FEEDBACK

TARGET AUDIENCE

• A2 MEDIA STUDENTS
• AS MEDIA STUDENTS
• MUSIC STUDENTS
• FANS OF THE BAND/ARTISTS
• THE CLIENT
• YOUR SOCIAL NETWORKS THAT FALL IN YOUR AUDIENCE BRACKET

Audience feedback - what to write about/what to do to collect feedback

What do you write about?

Questions to ask

Who is your PRIMARY target audience?
AGE
GENDER
SUBCULTURE

How did you find this out?

SECONDARY AUDIENCE Established unsigned band existing audience of how many people - mass or niche?

Has it met their expectations, what did they feedback?

WHAT HAVE YOU LEARNED FOR Q1 & Q2?

How did you research this?

How did you collect feedback - VIRAL, NEW MEDIA, QUANTITATIVE (likes), QUALITATIVE (comments)?
SOCIAL NETWORKING SITES FB (BANDS WEBSITE)
YOUTUBE
MYSPACE BANDS SITE
FOCUS GROUP
DESIGNING QUESTIONNAIRES

How did you use it?

What could be improved and how?

Present as a Prezi, Directors commentary or blog with video, images

DESIGN & ORGANISE YOUR AUDIENCE FEEDBACK SESSION HERE IS AN EXAMPLE  OF WAYS TO COLLECT OPINION & QUANTITATIVE INFO

Question 1 - Genre Conventions

What are the generic conventions of ... Dubstep & Grime?

• Where would it be filmed - locations?
• What type of narrative would be suitable - characters, story, themes, scenes?
• What Genre conventions have you used in the MES?
• How are they lit?
• How have you represented the correct Image, iconography?
• Instruments/dancers/costume?
• What visual style (effects, colours)
• What choice of actors - how would they be represented?
• What type of performance, confident?

Evaluate: Consider how your video meets the conventions of your musical Genre, do they develop them, challenge them or follow them? For what purpose/effect?

Question 1- Form conventions of Music Video

• Editing reflects the pace/structural changes of the track (Music > Visuals)
• Variety of angles and shot types
• Can be performance, narrative and/or conceptual
• Relationship between the Visuals and the music/lyrics 
• Dominance of CUs
• Location & costume changes/ not following continuity
• Beat edits to the tempo of the song
• Features the artist within the music video as a performer, cameo or character
• Convincing performance shot from multiple angles and shot types
• Performance has direct address to the camera
• Performance synching (Lip, Instrument) - Simulacrum (simulation of the 'real' performance, 'real' performer)

How does 'No Surprises' Play or Challenge these conventions?

Justify: What was the purpose of following these conventions? What effect was intended?

Radiohead - If you break the rules - how does this sell the artist?

evaluation by prezi

http://prezi.com/trtpb8skwdc6/evaluation/

MARKING CRITERIA FOR EVALUATION